Hilary DuffOfficial Fan Album

Building a fan memory hub spanning two headline tours.

Fans used the album as a memory hub across the Small Rooms, Big Nerves Tour and US leg of The Lucky Me Tour, sharing UGC from live performances, fan art, and capturing meaningful moments such as a fan proposal at the show. The album collected over 13k photos and videos, with a 74% CRM conversion rate driving strong audience growth.