Product roadmap

SWSH in your language

• SWSH is now available in English, Spanish (Latin America), French, and German
• The app follows your phone's language, or pick a language yourself from the menu
• On the web, we'll suggest the version of a page in your browser's language, and translated pages live at /es, /fr, and /de

Redesigned profiles

• Your verification, join year, Instagram, Snapchat, and achievement badges now show as rows in your profile info
• Add a short bio (up to 150 characters) to your profile
• Press and hold a profile picture in the app to zoom in, with Share, Edit profile, and Settings right underneath

New Edit Profile screen

• Edit your name, profile picture, bio, and social handles all in one place and save them together
• Your new profile picture previews instantly and is only uploaded when you hit Save
• Open it from your profile, the Settings page, or on the web via a shareable link

Download multiple photos and videos as a zip on desktop web

• Select several photos or videos in an album on desktop and download them together as a single zip file
• Watch progress as your download is prepared and zipped, then it saves straight to your device

YouTube video and Shorts social tracking on web

• Track YouTube videos and Shorts alongside Instagram and TikTok in your campaigns
• Add entire channels via handle or URL, or add individual video and Shorts links directly
• Monitor views, likes, comments, and overall campaign engagement

Social tracking content on web now shows whether each post is paid or organic

Get notified when a host approves your uploads to an album

Redesigned social tracking metrics on web, with a new Total Engagements card and hover breakdowns for exact numbers

Updated share link preview images for albums

Anonymous upload pages on web can now be embedded on your own site

Improved the photo transition animation — photos now zoom smoothly out of the album gallery when you open them and back in when you close them

Get an AI summary of your album chat

• Hosts and co-hosts can generate a quick read on how guests are feeling and what they're talking about, straight from the album dashboard on the web

Hosts can now remove the automatic widgets on their album homepage (like trending photos or top contributors) and add them back later from the widget manager

Introducing anonymous uploads

• Hosts on the Starter plan can let anyone with the upload link add photos and videos to an album without creating an account
• Turn it on from your album's privacy settings and share the upload link with guests

Searching for people in large albums is now much faster

Smoothed out photo viewing gestures

• Pinch, double-tap, and pan to zoom into photos with a more natural feel
• Swipe between photos more reliably, even while zoomed in
• Move through the photo carousel with faster, clearer loading

Hosts can now reorder default widgets

Introducing the new SWSH brandIntroducing the new SWSH brand

Minor bug fixes and improvements

Launched the new SWSH marketing websiteLaunched the new SWSH marketing website

• A redesigned joinswsh.com with a fresh look, faster pages, and clearer info on what SWSH can do

Launched the SWSH MCP serverLaunched the SWSH MCP server

• Connect SWSH to Claude, ChatGPT, and other AI assistants to work with your albums and photos
• Set it up from Settings → SWSH MCP

Made haptics more responsive when dragging, scrubbing, and opening menus

Added a Labeled Photos widget

• Hosts can feature photos with a specific label on the album Home tab

Improved how album photos are displayed in groups

Added search history

Updated the app name to SWSH

Updated the app icon

Improved editing of multi-line album titles

Fixed various bugs on the album page

Redesigned the album page

• Albums are now split into two tabs — Home for widgets and album stats, Media for your photo gallery
• On phones, switch between Home, Gallery, and Chat from a new bottom bar, with upload right alongside
• On desktop, jump between Album and Media from a new toolbar, which also holds chat and the sort/filter row
• Refreshed the album cover and header, with a cleaner title layout under the cover
• Filter and sort now live in an inline bar above the gallery, with quick pills for You, Top, labels, and media types

Added customizable widgets to the album Home tab

• Hosts can add Text, Link, Song, and Location widgets to share details, playlists, and directions right on the album
• Drag to reorder, tap to edit, or delete widgets from a new widget manager, up to a limit per album
• Refreshed the visual design of every widget, including photo collages, songs, and the uploader leaderboard

Improved album editing for hosts

• Edit the album title and optional subtitle inline, update the cover, and manage privacy from Edit mode
• Manage widgets and themes from a new floating menu while editing

Organization name and logo now appear on organization albums before you join

Restyled the private album join and unlock screen with a clearer, cover-forward layout

Form widgets now appear on the album Home tab so guests can respond directly from the album

Unread chat indicators now show on the album Chat tab and desktop chat button

Album theme colors apply more consistently across the page, with better contrast on low-contrast palettes

Added self-serve configuration of Laylo phone number/email collection for the web album Forms feature

Added support for links in upload agreements

Fixed a crash when opening a video in photo detail while it was still loading

Minor bug fixes and improvements

Minor bug fixes and improvements

Minor bug fixes and improvements

Redesigned the home screen

• Your home is now organized into clear sections: Featured albums, Groups, and your Albums
• Start an album or a group from one place with the new Create menu
• Friendlier welcome screens help you make your first album or group
• On phones, Home, Groups, and Create now live in the bottom bar, with your profile in the top corner
• On desktop, home uses a new two-column layout with a wider album grid

Refreshed album and group cards with clearer photo, comment, and member counts

Photos now fade in smoothly as they load instead of popping in

Added Organization Overview page on web with album stats table and CSV export

Added support for viewing photos in detail in public albums before joining

Fixed broken photo downloads on iOS and Android

Redesigned the photo detail view

• Labels now appear as pills under each photo. Tap any label to filter the album by it
• Added inline video controls so you can scrub, mute, and go fullscreen without leaving the photo
• Carousel of nearby photos now stays visible by default so you can jump between photos without tapping first
• Refreshed the desktop layout with reactions, labels, and downloads laid out side-by-side

Updated text font

Minor network performance improvements

Minor bug fixes and improvements

Minor bug fixes and improvements

Minor bug fixes and improvements

Moved facial recognition consent from onboarding to within albums

Added self-serve configuration of video clipping on web

Added Flowstage export within media hub on web

Added the affiliated organization to albums on the home page

Improved performance of chat thread

Added option to skip profile picture upload on desktop web

Changed the default album reaction from 💫 to ❤️

Moved the finding photos of you loading screen to be non-blocking

Removed flavor text from upload and download progress indicators

Added email invites for albums

UI changes to more menu and settings menu in albums

Introduced a dedicated organizations page for creating and managing your organizations

Improved login and onboarding flow

Improved automatic content moderation on chat messages

Improved login phone number input on iOS

Album admins can now restrict users to remove their photos, videos, and chat messages and block future contributions

Added support for admins to leave albums

New login flow available on iOS and Android

Added WhatsApp login support

Improved login flow

Added WhatsApp login support

Minor bug fixes and improvements

New labels feature

• You can now label photos in an album by selecting them and applying a label
• Labeled photos can be easily filtered by label in the Filter & Sort menu

Fixed issue causing large app sizes on iOS

Improved UI of the Filter & Sort menu

Improved UI of photo selection actions menu

Minor bug fixes and improvements

Improved organization billing page

Added controls to configure upload agreement for albums and organizations

Chat insights within album analytics on web

• Get a summary of chat activity within your album

Added Resource Hub link to organizations on web to improve discoverability

Minor bug fixes and improvements

Add organizations to the home page on web

Added dedicated billing page for organizations on web

Added self-serve subscription plans for organizations on web

Redesigned sidebar for album and organization dashboards on web

Added Analytics button in the album More menu for organization albums on web

Removed QR code button in the album More menu

• Album QR codes are accessible in the recently improved share menu

Fixed issue in the join popup for public albums on iOS and Android

Added toggle in album settings to disable facial recognition

Improved font styling on iOS and Android

Improved legal agreement flow in onboarding

Added ability to add albums to organizations

Added options menu to remove albums and groups from organizations

Standardized UI across album previews

Added UTM parameters to addon links

Minor bug fixes and improvements

Updated new user experience to highlight promoted albums

Fixed Android crashing bug when viewing home screen

Added promoted albums to the home feed

Updated font styles

Improved mobile web onboarding

Improved reliability of modals

Added profile badges earned by uploading photos to special albums

Added open-source licenses page accessible from settings

Added QR code to the share menu for albums and groups

New profile UI

• Redesigned profile page to display metrics and public albums
• Metrics can be disabled in the permissions section of settings

Reduced loading times for home page search

Updated iOS and Android tab navigation bars

Minor bug fixes and improvements

Minor bug fixes and improvements

Minor bug fixes and improvements

Minor bug fixes and improvements

Improved global network performance

Fixed issue in scrolling album joiners menu

Added chart downloads to album analytics

Updated UI for photo detail view to increase usability

Added discoverable albums to search

• Publicly available albums can now be found through the search functionality on the home screen

Improved API global network performance

Add Google Sign In for web

Fixed issue displaying albums and groups within an organization

Added Account tab in Settings

• View the email or phone number associated with your account
• Phone number accounts can add and verify an email address

Minor bug fixes and improvements

Photo deduplication is now enabled for all new albums by default

Chat message pinning

• You can now pin important message threads in chats to highlight them in the album

Minor bug fixes and improvements

• Fixed issue displaying server errors

Added popup to let you know when duplicate photos are hidden

Added controls for number of columns in the grid view

Fixed regression in app and App Clip bundle sizes

Fixed App Clip crashing issue

Performance improvements

Minor bug fixes and improvements

Improved form validation

• Invalid fields are now highlighted when submitting a form

Minor bug fixes and improvements

Updated forms styling across the platform

• Forms such as the bug report and user feedback forms have been updated with a fun animation
• Certain albums will have forms created by the host

Bug fixes and improvements

• Fixed bug in drag-and-select on web causing the first photo to remain unselected

New themes menu

• The themes menu has been redesigned to make it easier to discover and apply themes.

Added support for blocking users

• Chat messages from blocked users are hidden

Minor bug fixes and improvements

Updated facial recognition loading for certain albums

• Facial recognition loading now starts after selecting the For You filter for group members

Clarified button language when first entering the app

Fixed bug causing iOS app to crash when opening certain modals

Fixed visual consistency bug when unhiding photos

Added support for admin deletion of hidden photos

• Admins can now delete photos uploaded by album participants that have previously been hidden

Minor bug fixes and improvements

Added magic links for email login on web

Improved display of multiple tags on the same face

Updated album ordering in groups

• New albums added to the group will now appear at the top

Filename preservation on web

• Photos uploaded on web will now preserve their original filenames when downloaded

Improved video playback and processing speed

Fixed iOS crashing bug

Chat replies

Improved album sort ordering

App performance improvements

Minor bug fixes and improvements

Fixed bug in video playback on iOS

Chat reactions

• Show your love for a chat message with a reaction
• Chat reactions are now available in album and photo chat threads

Minor bug fixes and improvements

Updated colors

Improved facial recognition in large volume scenarios

Fixed bug when sharing albums

New app icon

Minor bug fixes and improvements

Fixed issue causing Apple Music integration to not appear

Apple Music integration

• Add a song clip for all your album joiners to enjoy while viewing the album
• You can add a song to any album while in edit mode

Fixed crashing bug in certain albums

New album home page buttons

User Profile Revamp

• User profiles are now dynamic to show you the best photos from memories you've shared with that person

Generative AI privacy settings

• Disable generative AI features for an album within the album settings.

Fixed a bug in displaying tags in chat notifications

User verification

• Official profiles now have a verification badge

Minor bug fixes and improvements

Fratify Photos

• Turn your album photos into frat pics with a single click!

Minor bug fixes and improvements

Chat

• Chat with album joiners in the chat section of albums or specific photo threads
• Chat can be enabled or disabled in the album settings

Improved global network response times

• West coast users will see faster network response times on various requests

New and improved theme customization menu

• We've revamped the interface for customizing album and group themes! It's now easier to see all options and preview them before applying changes.

Improved clarity of facial recognition consent

Fixed crashing bug when sharing non-standard image formats to Instagram

Improved detailed photo loading experience

Fixed issues with profile photo cropping on Android

Minor bug fixes

More filtering options and new sorting options!

• Sort photos by capture time, filter by uploader, filter for videos-only, etc! Check out the new filter and sort options by clicking the filter icon on the top right of any album.

Profile photo quality hints

• When choosing a new profile photo, users with facial recognition turned on will see information about the number of faces detected

Remove tags of yourself in photos

• Falsely tagged in a photo? Click "This isn't me" in the options menu (top-right corner of the screen) to remove your tag.

Improved loading speeds of modals on web

Improved album creation flow

Albums and Groups are now created with a random theme

Improved security of album and group links

Fix and improve video playback on Android

• In a previous update (1.0.65) we improved our video infrastructure to provide a smoother video playback experience. However, we quickly realized those changes were not fully compatible on Android. This version fixes that!
• Viewing videos no longer causes crashes on the Android app

Updated icons

Improved video playback and UI

A new look for groups

• The groups tab has been redesigned to make it easier to find and manage your groups

Group theme customization

• You can now customize your group with colors and sticker packs!

Minor bug fixes and improvements

Reduce app size

Minor bug fixes and improvements

Minor bug fixes and improvements

• Fixed issue in Chrome when scrolling through long lists of participants
• Fixed infrequent iOS crashing bug

Fixed infrequent crashing bug in app

Improved profile picture cropper

Improved speed of uploading new cover photos

Fixed issue when uploading many photos and videos on iOS

Removed group premium from iOS and Android apps

Removed "Request Wristbands" from group premium

Fixed regression in iOS upload speeds

Updates for Android 15

• swsh now targets the latest Android version! Upgrade to Android 15 for the best experience.

Updated album recap

Improved facial recognition processing

Improved button animations

Performance improvements

Fixed issue sharing videos to Instagram

Customize album theme

• You can now choose a color, sticker pack, and reaction for your album to make it your own!
• Access the theme customizer by being in edit mode and clicking the paint brush button towards the bottom of the screen

Generate custom album and group cover images

• You can now describe a cover image for your album or group in the "Edit cover" menu

New album and group thumbnail selector

• Album thumbnails can now be picked from a library of posters or a custom upload

Minor bug fixes

Media approval controls

• You can now require all media uploaded by participants be approved by a host before it is visible in the album
• Host photos are auto-approved

Special album view for all your uploads

• You can now view all your photos, including hidden and processing photos

Improved hidden media controls for hosts

• Hidden photos can now be viewed in detail and multi-selected for bulk actions

Fixed issues with viewing videos on iOS and Android

• On Android, video controls (full screen, rewind, etc.) had to be removed. We'll work on bringing them back in the future!

Fixed issue with downloading videos on iOS

Minor bug fixes

• Fixed flickering bug within albums on certain Chrome browsers

Improved performance when uploading live photos on iOS

Addons

• You can now add Spotify and Venmo links, location information, and general links to your albums

Album creation improvements

• Title field is now automatically focused when creating a new album

Album Recaps

• Create a video recap of your album
• You can find this feature in the options menu of any album

Fixed issue with reactions not showing up on videos

Improved onboarding flow

Fixed bug causing iOS app crashes when opening certain push notifications

Fixed issues when uploading large photos on mobile web

Reactions

• React to your favorite photos and videos

iOS push notification image previews

Android ReleaseAndroid Release

• swsh is now public and live on the Google Play Store!

Group Album Pinning

• You can now pin an album to the top of your group for everyone to see

Redesigned profile picture cropper

Photo De-duplication

• Photo de-duplication can now be enabled for any album
• De-duplication removes any identical photos and videos
• You can find this option in the settings of any album you’re a co-host of

Stickers

• Added stickers to accompany color themes

Themes

• Customize your albums with cute color themes

Improved photo preview loading speeds

Minor bug fixes

Filter for other people

• You can now filter albums for photos of a specific person or group of people in that album

Hide Photos You’re In

• Hide photos you’re automatically tagged in

Album Viewers Search

Photo in detail updates

• Redesigned photo in detail to be a modal on desktop
• Preserves album home selection after closing out of photo in detail

Improved uploading performance

• Reduced lag when uploading photos and videos on both iOS and web

Minor bug fixes

QR Code

• You can now create a QR code to share your album
• QR codes can be download and shared to use anywhere!

Redesigned Share Menu

Fixed bug when processing heif photos captured on iOS 18

New design

• swsh now has a new look!

Photo Suggestions

• Check out your old photos in a new carousel on the home page

Added Instagram share support to app clip

App Clip (Unreleased)

Uploading Progress Live Activity

• You can now view the progress of your uploads while the app is closed with our new live activity

Fixed Upload Ordering

• Photos now match the order of your selection when uploading

Content Loading Blur

• Added a blurred placeholder while photos and videos are loading in

New Web Navigation

Improved iOS upload speeds

Improved photo loading speeds

Reactions

• React to your friends photos to hype them up!

Redesigned Photo Detail

• The photo-in-detail page has a brand new look

Photo Recaps

• We’ve released a new recap for you to capture and share memories from an album
• You can now create a recap on an individual photo
• Or you can share the new recap for an entire album

Bug fixes

• Fixed iOS logout issue
• Fixed onboarding field input issue

Improved onboarding experience

• Added album suggestions to the app when first joining swsh

Video Support

• You can now upload videos to albums

Expanded Group Free Tier

• Free tier groups can now add up to 1,000 members

Improved web downloading speeds

Top Photos

• There’s now a special top photos category for the best pics in an album
• Top photos will also be highlighted with a silver border

RAW photos now download as originals

• Changed our handling of RAW photos to download the original file instead of a converted tiff

Share Recap Upgrades

• Share recap now renders faster

New Onboarding

• Onboarding now shows up in a modal when joining an album or group
• Redesigned onboarding to be smoother and more enjoyable
• Added email authentication

Launched our Public APILaunched our Public API

• Developers can now create a developer account profile to create and view albums

Tag Suggestions

• We’ll now suggest people in your photos that we haven’t been able to identify
• You can tag someone to send them a personalized link to the photo

Photo Quality Improvements

• Improved the quality of displayed photos

Drag and select

• iOS app and web desktop users can now drag and select photos while in select mode

Bug fixes

• Improved iOS app cache clearing
• Improved upload and download behaviors when storage is full on iOS

Premium Groups

• Groups can now be upgraded to premium unlocking a range of benefits:
• Unlimited members
• QR code wristbands
  • Wristbands are shipped to your door with a QR code of one of your albums
  • Help your guests keep track of your albums by giving them a wristband the night before
  • You can order wristbands in the options menu of any album within the premium group
• Automatic content moderation
  • Save time by letting AI help you filter out photos of alcohol, hard liquor, or red solo cups!
  • This feature can be enabled in any album within a premium group from within the privacy settings

Hidden Photos

• Album co-hosts can now hide photos within an album
• Hidden photos are only visible to other co-hosts within the hidden photos menu
• Automatic content moderation using AI can be unlocked by upgrading the group your album is in to premium

Groups

• You can now create a persistent group to share with your friends
• Anyone added to a group will automatically be added to all albums within that group

Minor bug fixes

Clear Cache

• Added an option in settings to clear your app data cache
• Clearing your cache will also clear any pending image uploads

Share Recap Popup

• You’ll now be prompted to share your recap of an album if you haven’t tried out recaps yet

Album Previews

• Albums with previews toggled grant participants a preview of the album photos before they create an account or join the album
• All new albums created have previews enabled by default

Share Recaps

• You can now share a short video recap of your albums to Instagram, or download them for future viewing

Minor bug fixes

Thank Your Host

• You can now leave your host a personalized note thanking them for the event

Confetti!

Minor bug fixes

Improved login flow

Animated onboarding profile picture screen

Snapchat Connect

• Add your Snapchat username to your profile so guests can add you there

Direct Photo Linking

• Share specific photo links directly with your friends

Improved photo upload and download speeds

Added new web alerts

Improved authentication flow

Fixed image metadata and format bugs

• Fixed issue causing HEIC photos uploaded from the iOS app to upload and download as JPEGs
• Fixed issue causing photos uploaded from the iOS app to lose their metadata when uploaded or downloaded

Improved image upload

• Photos on web and iOS platforms should now upload faster

Improved image download

• Reduced required permissions for image downloading on iOS
• Improved support for browser image downloads

Album Share Preview

Improved time to app open

Live Photos

• You can now upload live photos using the iOS app!
• Viewers on web can long press on a live photo to view its animation
• Viewers on the iOS app can download it as a live photo

New Privacy Features

• You can now control various privacy features within your album such as:
  • Password protection
  • Host-only uploads
  • Participants only allowed to view photos of themselves
• You can also promote co-hosts of your albums

New Push Notifications

• Participants of an album now receive notifications when new photos are uploaded
• Hosts of an album receive notifications when new participants join

SMS Notifications

• Web users can now opt-in to SMS notifications via Settings → Permissions
• SMS notifications mirror push notifications, so you won’t miss out on anything!

Instagram Linking

• Add your Instagram to your profile so album participants can find you off swsh

Redesign of the Album Home page

• A new snazzy look for your album home!

Album Edit Mode

• There’s now a dedicated mode for editing albums you own
• You can enable this within the album context menu (top right corner)

New Create Flow

• The create flow has been uploaded to instead use edit mode
• You can leave the page mid-creation and it’ll automatically save as a draft
  • Your draft will be available next time you visit the create flow
  • You can only keep one draft at a time

User Profiles

• Added profile pages
• You can find your own profile in the top right of the home page

Tags on Photos

• You can now see who’s been identified in a photo, if they have facial recognition enabled

New Onboarding Set Up Screen

• Added an additional screen to onboarding including age verification, facial recognition consent, and push notifications

Bug Fixes

• Fixed issue with external links on app
• Fixed issue causing flashes in the album selection screen
• Fixed issue causing photo tags to not appear

App and Mobile Website Zoom

• When looking at any photo in detail, you can double tap or pinch to zoom in and get a closer look at the photo!
• Tap the x or double tap again to exit zoom mode

Added support for copying images on Safari

Minor bug fixes

Launched Shared Photo Albums

• You can share photo albums with your friends on app or web! Just create an album in the home page and share the link anywhere

Face Filtering

• Find photos of you instantly by uploading a profile picture and opting in for facial recognition
• We’ll automatically search any album you’re in for photos of you

Updates

• We added a changelog to help users keep up-to-date with new features on swsh